BRAND STORY

6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a youthful and energetic lingerie brand. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris with Marie Destombe, a French lingerie designer. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong and first store in Beijing, with much success.


In 2006, the brand expanded beyond its lingerie range, to include tops, pants, dresses, denim, nightwear, loungewear and accessories. It sealed the brand’s status as a girl’s favourite shopping destination. Splashed in 6IXTY8IGHT’s signature shade of pink, each store is a haven for girls.


6IXTY8IGHT is now one of the fastest growing fashion brands in Asia, with more than 150 stores across China, Hong Kong, Macau, Taiwan, South Korea, Singapore, and counting. 6IXTY8IGHT continues to strive for more through a seamless retail experience, both in its brick and mortar stores and online platforms.

 

MEANING OF 6IXTY8IGHT

The name ‘6IXTY8IGHT’ has its origins in Chinese numerology, where the Cantonese pronunciation of the numbers 6 and 8 together have phonetic similarities to the term “FOREVER LUCK!”.